OPPORTUNITY
A new event promotions company needed a brand identity and digital presence announcing its 2012 launch. Backstage Bliss set a goal to create value by taking brands, products & services on the road and into the hands of today’s trendsetters and role models, connecting backstage and other impossible to get VIP areas along the way. Supporting local and national artist by creating exposure and brand awareness on tours and at events., Producing an exclusive VIP artist area backstage at concerts and major festivals, Backstage Bliss sought to generate and produce an environment where sponsors can connect with artist for product sampling and co-branded opportunities.

STRATEGIC APPROACH
SCORCH developed a brand identity that was inspired by the road case type and VIP pass. We designed the typography for “bliss” to have a feminine quality to balance the masculine type treatment of “Backstage”. This thematic set the standards rolled out over the brand’s social media presence on Facebook, Twitter, and YouTube.

RESULTS
Backstage Bliss is underway with its 2012 event schedule as of March, promoting signature events such as Pointfest 30, Inkspot Block Party, and Rock Be-Cause.

Creative strategy coupled with smart design can give your social media network new direction and value. We would welcome the opportunity to help your brand achieve it’s goals.