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OPPORTUNITY
St. James Winery activated SCORCH to deliver a campaign that resonated with their female consumers and position the brand with a fresh, fun image of their Velvet Group brand of sweet wines.

STRATEGIC APPROACH
SCORCH created a campaign that resonated beyond just their palette. Satisfy Your Sweet… features several retail display options and a promotional incentive to invite consumers to like St. James Winery on Facebook and share with their friends.

We built a dynamic brand experience on Facebook and ran it through the agency’s social ROI platform to track how sweet sales are as well as the brand buzz in the marketplace.

RESULTS
The campaign is getting rave reviews from the field and the elements that were created for the program satisfy the logistical need for product placement and elevate the brand image in the competitive sweet wine category.

Creative retail strategy coupled with smart design can give your brand new direction and value. We would welcome the opportunity to help your brand achieve it’s goals. Contact the agency to learn more.

Scorch Agency really delivered for St. James Winery!

Not only did they design an eye-catching, exciting campaign for our line of sweet wines they did so on time, under a tight deadline. Scorch Agency is a responsive, creative and enthusiastic group of professionals who are great to work with.

– Ann Miller, Marketing Manager, St. James Winery