Merb’s Candies challenged us to come up with a way to showcase their famous Bionic apples online. Somewhere in the discussion the client asked if we thought creating a billboard was a good idea. Well, who wouldn’t be tempted by a 10’ tall plump caramel-coated, pecan-encrusted beauty of a Bionic apple as they zip by on the highway? We thought this was a great idea and got to work.
In less than 24 hours we had the perfect shot. A layout followed, then client approval and it was up alongside Highway 44 in 7 days. (We don’t love having to do things that fast, but everything came together beautifully!)