Monthly Archives: February 2011
Top 10 Signs Your Brand Identity Was Designed by a Senior Citizen
All of us know, and have probably worked with, an old school brand manager in our day. These lions of brand integrity grip their standards books like bibles and slay brand heretics at will. Their rhetoric is all too well-known and ~loved~. Philosophically, I understand where they are coming from. Financially though, the status quo is losing value. I am here to take a stand and tell you [gramps] that some standards are not worth …
READ MOREHoward Stern – King of All “Social” Media?
*Walks into church basement, steps up to microphone* “Hi, I’m Matt Fitzpatrick… and I’m a Howard Stern fan…” “HI MATT…BABA BOOEY!!!!” Admitting that I am a Howard Stern fan can be met with disdain, shock and surprise (some are shocked that he is still around). But I’m here today to admit to the world that I, Matt Fitzpatrick, listen to Howard almost every morning; though I don’t do it for the smut, the crazy guests, …
READ MOREHow It Really Happened: A Scorch Agency Compendium
Let’s put the rumors to rest right now. I can tell you without hesitation that Scorch did not just pop out of the “Great Idea Jack-In-The-Box” as a fully fleshed out, up and running, staffed with the right people, in a cool office, well-respected marketing agency. Four Costco-size bottles of Advil and a case of Tums later, I can personally attest to that.
It was a frosty day in January 2009. I had just gotten laid off from my “last” Sr. Art Director position. The economy was tanking and I was joining the ranks of the many talented and creative St Louis folks finding themselves suddenly out of a job. Crap.
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