The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron soccer game the same evening.

Scorch worked with the organization to develop promotional and marketing strategy to increase visibility and grow attendance for the event. With the help of SCORCH, SLU Athletics and other sponsors support, SCORES reached their goal, however that was not enough for us! By adding a promotional code for the event sponsors to use for discounted tickets, Scorch doubled sign-ups in the four days prior to the event as well as created additional buzz for the event.

With retweets from the Mayor, SLU Athletics and more, America SCORES was able to really reach out to the St. Louis community and get their dribblers to show up! Tim Ezell covered the event on Fox 2 news, coverage from STLToday.com and a story may soon be released on KSDK shortly from Heidi Glaus.

America SCORES is a five-day per week youth development program that uses soccer to inspire youth in urban public schools. Teamwork learned on the field is transferred to writing workshops in the classroom, through which poetry and service-learning empower youth to find their voices and to be leaders in the community. America SCORES St. Louis serves over 240 kids in 8 elementary schools with the help of 32 teachers city-wide.

Check out some of our favorite photos from the event below, thanks to Steven Ley.

Created with Admarket’s flickrSLiDR.