If you’ve got a Facebook page and you tweet or occasionally find yourself on YouTube posting videos, you should be pinning. Pinterest, the online pinboard social network, has now surpassed YouTube, Reddit, Google+, LinkedIn and MySpace for referral traffic with 3.6 percent, barely behind Twitter’s 3.61 percent. The unique presence Pinterest has amongst its competition has boosted them to the top used social sites.
Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that.