Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that.

The “Crank Up the Revenue” campaign speaks across Facebook, Twitter and YouTube with creative that stands out in a playful way. Using the Marketo colors of purple with an accent of orange, we we’re able to create the connection between the campaign and brand. But the creative isn’t the only highlight of this campaign.

The Facebook leg of the campaign included a Revenue Rockstar application which generates an offer to get a free decal. Once these decals are selected, a Marketo form pops up to collect information. Using this information, Marketo has been able to track leads and account for those who have already visited the corporate site. The campaign is easily shared, therefore allowing Marketo to find the most important leads. By delivering the decal to each individual, Marketo is able to continue to conversation after the initial social media connection.

Take a look at Marketo’s favorite aspects of the campaign in their article, Tying Facebook Leads Directly to Revenue, and see the creative executions with their article 5 Tips for a Social Media Profile Extreme Makeover.