The Agency
Scorch is an agency fueled by personal brands and smart thinking. We engage branding, design, interactive & social media opportunities with innovative solutions crafted to produce measurable results. Our brand of creative strategy is defined by our people, our processes and personal experiences.
Pin It – Using Pinterest for Business
If you’ve got a Facebook page and you tweet or occasionally find yourself on YouTube posting videos, you should be pinning. Pinterest, the online pinboard social network, has now surpassed YouTube, Reddit, Google+, LinkedIn and MySpace for referral traffic with 3.6 percent, barely behind Twitter’s 3.61 percent. The unique presence Pinterest has amongst its competition has boosted them to the top used social sites. As their mission states, Pinterest links people all around the world to a common thread, whether that be a book, a recipe, a...
read moreMore Than Just a Revenue Rockstar
Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that. The “Crank Up the Revenue” campaign speaks across Facebook, Twitter and YouTube with...
read moreAmerica SCORES Record Breaking Weekend
The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron soccer game the same evening. Scorch worked with the organization to develop promotional and...
read moreTSPN: Is Twitter the new headquarters for sports information?
Twitter has become an outlet for just about everything. Celebrities, brands, bots – you name it, and they probably have a twitter page. But what about sports? Every professional team has their own page, and now athletes are filling up the Twittersphere with friendly battles (i.e. Anthony Stewart (@astew22) of the Carolina Hurricane and brother Chris (@cstew25) of the St. Louis Blues), adventures during the lockout (see Chad @ochocinco of the Cincinnati Bengals), to their favorite music (sounds like @SerenaWilliams really loves...
read moreTop 10 Signs Your Brand Identity Was Designed by a Senior Citizen
All of us know, and have probably worked with, an old school brand manager in our day. These lions of brand integrity grip their standards books like bibles and slay brand heretics at will. Their rhetoric is all too well-known and ~loved~. Philosophically, I understand where they are coming from. Financially though, the status quo is losing value. I am here to take a stand and tell you [gramps] that some standards are not worth protecting. We are paid to make profitable decisions, not to preserve the egos of rubber-stamping middle managers....
read moreHoward Stern – King of All “Social” Media?
*Walks into church basement, steps up to microphone* “Hi, I’m Matt Fitzpatrick… and I’m a Howard Stern fan…” “HI MATT…BABA BOOEY!!!!” Admitting that I am a Howard Stern fan can be met with disdain, shock and surprise (some are shocked that he is still around). But I’m here today to admit to the world that I, Matt Fitzpatrick, listen to Howard almost every morning; though I don’t do it for the smut, the crazy guests, or the “wack pack.” I do it because Stern is truly a master of his craft. He knows how to use most...
read moreHow It Really Happened: A Scorch Agency Compendium
Let’s put the rumors to rest right now. I can tell you without hesitation that Scorch did not just pop out of the “Great Idea Jack-In-The-Box” as a fully fleshed out, up and running, staffed with the right people, in a cool office, well-respected marketing agency. Four Costco-size bottles of Advil and a case of Tums later, I can personally attest to that. It was a frosty day in January 2009. I had just gotten laid off from my “last” Sr. Art Director position. The economy was tanking and I was joining the ranks of the many talented...
read moreLess Is More: Designing For The "New Twitter"
or: How I learned to stop worrying and love the interface. Hear ye, hear ye: the new Twitter is upon us. While many of the Twitter pundits are weighing in on just how “improved” the new design is, the fact is very clear: New Twitter is here to stay. The anticipation and excitement that preceded the rollout of the new design has now given way to much wailing and gnashing of teeth — and nothing has been as infuriating as the widened body of the interface. Our brilliantly-designed, information-rich Twitter backgrounds have...
read moreSocial Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?” Scorch’s answer (and my own answer) is a big YES! But perhaps the greater...
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- This post should peak your Pinterest. http://t.co/9oCjRqww #pinterest #branding
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