“Understand the crazy people in the area.” - Larry Page A lot of great points at the Google’s IO ’13 Conference. Many of which you can find via twitter #io13 or through Google+ (which has a new UX). The conference didn’t launch any *gasping* new devices like previous year’s Google Glass. The developer conference did however touch point on several exciting announcements to existing tangible products. Here’s our top 15 takes on Google’s …
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Like all proud parents, we here at Scorch like bragging about our little ones from time to time. This past week, our newest team member, Graphic Designer, Steph Sabo was recognized at the AIGA STL Design Show for her Viridian Organics branding submission. Check the show out here. A recent BFA grad from Maryville University, Steph designed the brand identity with instructor Tom Bilyeu. We feel lucky to have such promising talent on the …
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It’s Friday! The crazy creative and productive week is coming to an end and what better way to end the week than to review some highlights. Here are some of the happenings we’ve sent out this week: – “Twitter Vines get shared 4x more than online video adweek.it/11o1p7K” @adweek – “Google+ for Brands: 4 reasons your Brand Should Be on it http://ow.ly/kNCdH” @hootesuite – “work. eat. sleep. don’t become a zombie #infographic #walkingdeadow.ly/kRzBD” @ScorchAgency – …
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When is the last time you sat down – as an adult – to create something refrigerator worthy? Parents and psych patients excluded, most of us cannot (should not) be able to recall our last encounter with crayons and craft paper. Well, that is all about to change… In the name of good, clean adult fun and education, we’re happy to indulge everyone’s inner child once more with the Marketo Big Marketing Activity Coloring Book. …
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The Interactive Convergence: Social Media and Print In the ever changing digital space, that is moving at a light speed pace, many creative thinkers believe print is dead. It is the controversial question that seems to be haunting a variety of industries, to impacting how we do business everyday. The question however, is irrelevant. Yes, a digital marketer believes that print isn’t dead. We are moving beyond the details of the medium to the message, …
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I started SCORCH® AGENCY on a snowy day in January of 2009 with the determination not to fail and the fire to grow a successful agency from scratch. SCORCH officially launched on 09.09.09 and we have been growing ever since. Over the last four years, some very talented people have helped grow my vision and our creative ability to the level of a nationally-recognized agency. Our clients have ranged from local businesses and non-profits to …
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SEOs like myself are constantly thirsting for fresh news bursting from the Search Engine Optimization bubble and digital marketing channels. Other SEOs can surely relate. It’s a constant challenge to stay ahead of the Google curve. A moment away and they’ve flipped a 360 on you. We’re all too familiar with the outcome of Google’s Panda update perhaps if that’s any indication. By now you’ve probably heard the term ‘AuthorRank’ floating around the SEO world. …
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How do you run a digital marketing agency profitably when “digital” changes on a daily basis? If we were each tasked with staying up-to-date on all of the latest industry trends, reading would be the only thing we ever did… Internally – here at SCORCH – we’ve decided to implement an innovation policy that gives each member of our team the opportunity to contribute to the digital innovation conversation without losing days to research and …
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Website design is no longer just about developing functional aesthetics, it has evolved into a strategic user experience and interaction planning process. These days the bulk of a website takes shape in the wireframing stage. This stage is critical for establishing clear architecture and content structure. It is now more critical than ever to educate clients on why this stage of the process is so important. Skipping this step can result in hours of back …
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In life, there are only a handful of constants… death, taxes and abrupt Facebook changes. Mr. Zuckerberg & Co. have done it again… this time tinkering with the Facebook ads platform. If you are familiar with legacy versions of this tool you’ll notice that the Facebook development team have gone to great lengths in simplifying the social media marketing the process with a linear, step-by-step presentation of options that makes the platform user-friendly for newbies. …
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The pinboard-driven social media underdog Pinterest is rapidly generating awareness in the marketplace with the recent launch of business pages for brands. A sign that yields new potential for companies and marketers seeking in interest of attracting higher visibility thru the social network. The new ‘business pages’ though are not like those on Facebook, Twitter or even Google+ that include enhanced aesthetics, custom tabs, timeline photo and advanced administrative control. Business pages arrived quite unexpectedly …
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The popular smartphone application Instagram recently introduced new user profiles to their software platform. The app – previously known for allowing mobile users to share photos and engage in real-time communication decided to leap into the non-mobile web environment in order to align themselves with other major social platforms. Recently the visual-based network was acquired by social giant Facebook for approximately $1 billion. This move signals a fundamental shift by new owner, Mark Zuckerberg and …
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SCORCH is pleased to sponsor the first annual Venture Draft Conference held at St. Louis University’s Anheuser Busch Auditorium on August 10th and 11th. Hosted by the Brandon Williams Economic Development Corporation (BWEDC) and the St. Louis University Entrepreneurship Center, professional athletes, venture capitalists and technology experts will meet face-to-face to discuss new business opportunities. “The venture community is always trying to keep up with new technologies while professional athletes are looking for ways to leverage …
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Today’s NASDAQ opening brought a new type of investor as Facebook CEO Mark Zuckerberg rang the bell at the company headquarters. On Thursday, May 17, shares opened to investors at $38 each. For those of you counting, that’s over $16 billion for the over 420 million shares. In less than 12 hours, this number grew to $42/share. That boosts the total value to $116.6 billion. WOW. Ranking third in the history of IPOs next to …
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In the last year and a half Foursquare has added five million registered users, bringing the geo-social application’s total user base to 20 million as of April 2012. According to online sources only about 5% of adults use location-based check-in apps. Per Foursquare’s blog, users have checked in 2 billion times in the last two years, suggesting that members check in about 100 times each annually. Foursquare is a location-based social network popular with smartphone …
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America SCORES St. Louis, the Nine Network, and ex’treme Institute by Nelly hosted the 1st Annual STL Celebrity Voices on Saturday, April 28th. It was a magical evening of poetry, music, and celebrity voices at the Sheldon Concert Hall—Celebrities collaborated on poetry with youth in the spotlight and all proceeds benefitted America SCORES St. Louis as part of the national public media initiative American Graduate. The event started with a VIP red carpet soiree including …
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Food Outreach asked the St. Louis community to open their hearts and wallets at Ye Olde A Tasteful Affaire 24 on Sunday, April 15. This year’s renaissance-themed auction transported attendees back to medieval times with festivities fit for a king. The royal court (VIPs) sipped on specialty cocktails and small batch beer provided by Urban Chestnut Brewing Company, which was recently voted one of the top five new breweries in the world. Guests feasted on …
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On February 29, Facebook announced timeline features for brands with an attempt to revive its social media approachyet again. The new features will change how individual business pages will interact with consumers. Prior to switching your page over to the new look, there’s a few areas you’ll need to update accordingly for a more adequate aesthetic approach overall efficiency.Branding: The profile picture area has evolved. It has shrank, giving plenty of room for the new, 851 …
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If you’ve got a Facebook page and you tweet or occasionally find yourself on YouTube posting videos, you should be pinning. Pinterest, the online pinboard social network, has now surpassed YouTube, Reddit, Google+, LinkedIn and MySpace for referral traffic with 3.6 percent, barely behind Twitter’s 3.61 percent. The unique presence Pinterest has amongst its competition has boosted them to the top used social sites. As their mission states, Pinterest links people all around the world …
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Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that. The “Crank Up the Revenue” campaign speaks across …
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The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron …
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