More Than Just a Revenue Rockstar

Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that. The “Crank Up the Revenue” campaign speaks across Facebook, Twitter and YouTube with creative that stands out in a playful way. Using...

This is Why We Do What We Do

America SCORES Record Breaking Weekend

The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron soccer game the same evening. Scorch worked with the organization to develop promotional and marketing strategy to increase visibility and grow...

TSPN: Is Twitter the new headquarters for sports information?

Twitter has become an outlet for just about everything. Celebrities, brands, bots – you name it, and they probably have a twitter page. But what about sports? Every professional team has their own page, and now athletes are filling up the Twittersphere with friendly battles (i.e. Anthony Stewart (@astew22) of the Carolina Hurricane and brother Chris (@cstew25) of the St. Louis Blues), adventures during the lockout (see Chad @ochocinco of the Cincinnati Bengals), to their favorite music (sounds like @SerenaWilliams really loves @KellyRowland). However, sports and twitter do not always...

Top 10 Signs Your Brand Identity Was Designed by a Senior Citizen

All of us know, and have probably worked with, an old school brand manager in our day.  These lions of brand integrity grip their standards books like bibles and slay brand heretics at will. Their rhetoric is all too well-known and ~loved~. Philosophically, I understand where they are coming from. Financially though, the status quo is losing value. I am here to take a stand and tell you [gramps] that some standards are not worth protecting. We are paid to make profitable decisions, not to preserve the egos of rubber-stamping middle managers. The warning signs are all there, your ideas are...

Howard Stern – King of All “Social” Media?

*Walks into church basement, steps up to microphone* “Hi, I’m Matt Fitzpatrick… and I’m a Howard Stern fan…” “HI MATT…BABA BOOEY!!!!” Admitting that I am a Howard Stern fan can be met with disdain, shock and surprise (some are shocked that he is still around). But I’m here today to admit to the world that I, Matt Fitzpatrick, listen to Howard almost every morning; though I don’t do it for the smut, the crazy guests, or the “wack pack.” I do it because Stern is truly a master of his craft. He knows how to use most forms of media to promote his personal brand and keep...