Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?”
Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of those traditional interruption-based advertising mediums should we be replacing right now with a devoted and concentrated social media engagement strategy?
When it comes to restaurants’ use of social media, AJ Bombers in Milwaukee, WI is just killing it. Joe Sorge, owner, has used social media exclusively to promote his burger joint, and it’s working because of his undying belief in the medium (along with excellent food. Including a burger with peanut butter on it. Don’t argue with me. Eat it once and you’ll know). You would struggle to find a business owner that’s more on top of the tweets swirling around his business than Joe.
An agency like Scorch can help with something like this, and we do an excellent job. Joe has a leg up and he helps himself, because he truly believes in the core principle of what Gary Vaynerchuk calls, “The Thank You Economy.” When I visited AJ Bombers for the second time in a week to conduct my interview, Joe was engaged in conversation at a customer table. I grabbed a beer and chatted with this staff, thinking he might be awhile. I was right – he spent a ton of time chatting up the folks that made their way into his establishment. Joe is hands-on, both online and offline, and the combination is helping AJ Bombers meet with huge success.
Thanks to Joe for talking to me, and thanks for the hospitality when I came in with my family. My daughters loved throwing peanut shells on the floor! Joe, I’ll be back up next summer – see you for a Quad AJ Burger – I can do it!
Buy Joe’s book, TwitterWorks, Restaurant 2.0 Edition.