More Than Just a Revenue Rockstar
Social Media ROI is not just a catch phrase used by stealthy marketers of the past. A new generation of corporate marketing managers are finding innovative ways to redefine return on investment for the social space. The marketers toolkit now includes Facebook applications that entertain, encourage customer engagement and distribute content in return for measurable data. Marketo developed the “Revenue Rockstar” multi-marketing platform to do just that. The “Crank Up the Revenue” campaign speaks across Facebook, Twitter and YouTube with creative that stands out in a playful way. Using...
read moreAmerica SCORES Record Breaking Weekend
The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron soccer game the same evening. Scorch worked with the organization to develop promotional and marketing strategy to increase visibility and grow...
read moreCase Study: Polish American Heritage Festival
Client: Polish American Heritage Festival Project: Promotional Campaign Platform: Print / Social Media Date: Spring 2010 The Challenge The organizers of the first annual Polish American Heritage Festival presented us with a unique opportunity. How could St. Stanislaus, a small, sometimes controversial neighborhood church in the urban heart of St. Louis effectively reach out to the greater St. Louis community to publicize and promote the inaugural year of their Polish American Heritage Festival? The two-day celebration of Polish culture and community in St. Louis promised food, games,...
read moreSocial Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?” Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of...
read moreLet Your Hair Down To Market Effectively
I was meeting with a business colleague recently – a company that I would love to work with. As I was discussing things with the head of marketing, I was explaining what Scorch specializes in and how we might be able to help. Almost immediately, he said, “I know, I know, social media is the place to be.” The person was trying to assure me that, even though they had no money budgeted for social media, they understood the importance of it. I believe in it, too – I would not be at my dream job without it. However, just “being” on social media misses the...
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