With my preferred, and most used, Twitter client being Tweetie 2 (I kind of refuse to call it Twitter for iPhone), I actually do most of my personal and business tweeting with two thumbs.
And due to the small size of the screen, and an even smaller amount of patience for 3G, I frequently just mark tweets as “favorites” so that I can read them later on my laptop. Being that I now find myself with hundreds of favorites on Twitter, I thought that each week it would be good to compile a few of the ones that were actually worth reading, once I finally got around to them.
And so the story goes…
A well written article by David Carr in The New York Times about the use of popular and seemingly unrelated search terms in web headlines to boost blog traffic.
People who worry that Web headlines dumb down public discourse are probably right. But some of the classics would still work. Remember “Headless Body in Topless Bar,” perhaps the most memorable New York Post headline ever? It’s direct, it’s descriptive, and it’s oh-so-search-engine-friendly.
(2) “Facebook Advertising: 10 Laws Every Marketer Needs To Know” via @lisackeller
Fantastic insights from Nick O’Neill at All Facebook on how to advertise on Facebook effectively.
If you’ve come to Facebook looking for instantaneous sales than you’ve come to the wrong place. Facebook presents businesses with the opportunity to reach their target market throughout the entire marketing cycle. While a small percentage of users are ready to purchase while they’re browsing Facebook, a much larger percentage of users are going to make a purchase in the future if not now.
A solid and comprehensive list of ways to blog better by Jeff Bullas. While obviously there are some no brainers on here, the fact that they are all in one compilation is pretty awesome.
3. Customer’s Pain Points – Write posts that provide solutions for your customers problems
4. Customer’s successes – Write up a case study about a clients successful project, they will often let you publish their name
5. What not to do – highlighting where something hasn’t worked (the names shall remain anonymous of course)
6. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client
(4) “Social CRM is Just the Beginning: Looking Beyond Customers” via @briansolis
It’s no secret that Brian Solis is a social media visionary and this post is yet another gem. Oh, and I very much appreciate his relentless use of infographics!
Customer service, combined with participation and engagement, forms a powerful foundation of marketing without blatant marketing. And, as the socialization of our business is introduced through open leadership, engagement brings into focus the fifth “P” of the marketing mix – people.
An interesting new tool to help you manage your Twitter followers. Will need to play with this a little more to see if it will actually prove useful, but I am always in search of applications help maintain the integrity of our clients’ Twitter networks.
Q. What does Twit Cleaner do?
A. It analyses the profiles & tweets of every single person that you follow, looking for certain patterns of behaviour (people not talking, being over repetitive, common spam tactics, posting the same links repeatedly, etc).
It’s then up to you to decide who to save & who to unfollow.
I would love to hear how others are using the Twitter favorites function. To me, it is the perfect way to bookmark those useful, funny or cool tweets that you either don’t want to forget or simply can’t fully enjoy right at the moment.