How It Really Happened: A Scorch Agency Compendium
Let’s put the rumors to rest right now. I can tell you without hesitation that Scorch did not just pop out of the “Great Idea Jack-In-The-Box” as a fully fleshed out, up and running, staffed with the right people, in a cool office, well-respected marketing agency. Four Costco-size bottles of Advil and a case of Tums later, I can personally attest to that. It was a frosty day in January 2009. I had just gotten laid off from my “last” Sr. Art Director position. The economy was tanking and I was joining the ranks of the many talented and creative St Louis folks finding themselves...
read moreLess Is More: Designing For The "New Twitter"
or: How I learned to stop worrying and love the interface. Hear ye, hear ye: the new Twitter is upon us. While many of the Twitter pundits are weighing in on just how “improved” the new design is, the fact is very clear: New Twitter is here to stay. The anticipation and excitement that preceded the rollout of the new design has now given way to much wailing and gnashing of teeth — and nothing has been as infuriating as the widened body of the interface. Our brilliantly-designed, information-rich Twitter backgrounds have been obscured by the wide columns of the updated...
read moreCase Study: Axius Financial
Axius Financial is an all-inclusive financial services firm that is committed to assisting clients in the pursuit of their financial goals through first-class, personalized service. The Challenge A group of enterprising individuals became our client when they left a major financial services company to start their own wealth management firm. With an ambitious goal of attracting more than $150 million in assets, they had to have a brand name, logo, and positioning right away. They needed to be in immediate contention in an already competitive marketplace. The...
read moreSocial Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?” Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of...
read moreScorch Agency CMO Named Most Influential Saint Louis Twitter User By STLTweets.com
At the July gathering of the Social Media Club of St. Louis, Jason Fiehler, CEO of Infuz, released the findings of a very interesting report. STLTweets.com completed a comprehensive study of the tweets made by St. Louisans during the first six months of 2010. They were able to locate over 220,000 St. Louis Twitter users, and logged almost 5,600,000 tweets they made during the six month period. A great deal of very interesting data was culled from the study (Friday is the biggest usage day, one in seven tweets includes a link, etc). Near the end of the presentation, the Top 10 Most...
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