Social Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?” Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of...
read moreMosaic Restaurant Foursquare Promotion
Client: Mosaic Project: Social Media Campaign Platform: Foursquare Date: Spring 2010 Scorch was tasked with bringing consumers to Mosaic Lounge, with two goals in mind: 1.) Increased foot traffic and bustle in the Lounge, and 2.) Having them try Mosaic’s signature drink – the Fresh Fruit Mojito. Scorch created a promotion utilizing the geo-location social media platform Foursquare. During the month of May, each time a patron checked in at Mosaic on Foursquare, they received a free Fresh Fruit Mojito. The “mayor” of Mosaic on May 31 received a special prize...
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