Playing the part of Internet DJ, here’s a sampling of what Scorchers have been reading lately.
1.) Darren Rowse at Problogger.net has a nice article on how to get things done when you’re feeling overwhelmed. Often when we’re freaking out, when we have a plate stacked high with things to do… we end up getting less done. It can be a paralyzing feeling, and our new 140-character culture is changing us from being task-oriented beings to ADD Shiny Red Ball beings. Darren’s article is what I call a “duh” article – his four steps seem like common sense. That’s grand – now go get started! I have 10+ things on my to-do list today (yes I use lists in an attempt to keep things from slipping through the cracks), and yet I had to force my butt into the Aeron to write this post. Choose to get things done!
2.) Chris Brogan writes about the countless ways people can now communicate with us. Scorch Agency is in the communication business, so you might think we’d be excited at the explosion of communication options. However, just look at the list he offers: multiple email accounts (some with chat), Facebook (wall, chat, private message), Twitter (public tweets and DMs), SMS, the contact form on your website or websites, LinkedIn, the telephone (even voicemail!), and face to face. I didn’t even include Google Wave or Google Buzz. Companies are being communicated with on each platform, and the trick is to listen extremely well and communicate back. Chris’ point is spot-on — this new world actually makes a smart phone completely necessary.
3.) Renée Revetta over on Marketing Pilgrim writes about Facebook’s ability to dynamically create ads for your business. When you provide Facebook Ads a URL, it instantly creates a suggested Facebook ad for you by pulling the title tag, meta description, and an image associated with the main content. For those that want to get an ad done quickly, Renée thinks the service works pretty well. However, if your ad requires a specific call to action, you’ll probably want to edit your auto-generated ad content.