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	<title>Scorch Agencymicrosite &#187; Scorch Agency</title>
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		<title>Case Study: The Gateway Mall Project</title>
		<link>http://www.scorchagency.com/digital/gateway-mall-project/</link>
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		<pubDate>Tue, 19 Jan 2010 22:25:41 +0000</pubDate>
		<dc:creator>SCORCH AGENCY</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[The Work]]></category>
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		<category><![CDATA[gateway mall]]></category>
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		<category><![CDATA[st. louis]]></category>

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		<description><![CDATA[The Gateway Mall Master Plan provides the framework for a far-reaching effort to reconstruct, restore, enhance and beautify the Gateway Mall section of downtown St. Louis. Our client had only a brochure to attract the interest of financial support for this highly ambitious project.

Scorch Agency partnered with the Gateway Mall Project to translate its existing brochure into an effective online solution. Scorch developed a logo, identity and color palette reflective of City Garden that enabled us to create a vibrant, interactive experience.]]></description>
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<h2><span style="color: #333333;"> </span><em><strong>Client: The Gateway Mall Project</strong></em></h2>
<h2><em><strong>Project: Custom Website Build</strong></em></h2>
<h2><em><strong>Platform: WordPress</strong></em></h2>
<h2><em><strong>Date: September 2010</strong></em></h2>
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<p><span style="color: #333333;"> </span></p>
<p><strong><a href="http://gatewaymall.org">The Gateway Mall Master Plan</a></strong> provides the framework for a far-reaching effort to reconstruct, restore, enhance and beautify the Gateway Mall section of downtown St. Louis. Our client had only a brochure to attract the interest of financial support for this highly ambitious project.</p>
<p>Scorch Agency partnered with the Gateway Mall Project to translate its existing brochure into an effective online solution. Scorch developed a logo, identity and color palette reflective of City Garden that enabled us to create a vibrant, interactive experience. Integrating AJAX technology and JQuery slideshow capabilities allowed us to add dynamic functionality while still being viewable on mobile devices. This microsite allows visitors of all demographics to easily view all of the features of the proposed Gateway Mall in an intuitive, sleek and modern design. Scorch Agency was excited to work on and create buzz for the project to help transform and revitalize downtown.</p>
<p style="text-align: center;"><a href="http://gatewaymall.org/"><img class="size-full wp-image-924 aligncenter" title="The Gateway Mall Project" src="http://scorchagency.com/wp-content/uploads/2010/05/gateway-mall-full.jpg" alt="The Gateway Mall Project Website" width="600" height="600" /></a></p>
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