Let Your Hair Down To Market Effectively

I was meeting with a business colleague recently – a company that I would love to work with.  As I was discussing things with the head of marketing, I was explaining what Scorch specializes in and how we might be able to help.  Almost immediately, he said, “I know, I know, social media is the place to be.” The person was trying to assure me that, even though they had no money budgeted for social media, they understood the importance of it.  I believe in it, too – I would not be at my dream job without it. However, just “being” on social media misses the...