Howard Stern – King of All “Social” Media?
*Walks into church basement, steps up to microphone* “Hi, I’m Matt Fitzpatrick… and I’m a Howard Stern fan…” “HI MATT…BABA BOOEY!!!!” Admitting that I am a Howard Stern fan can be met with disdain, shock and surprise (some are shocked that he is still around). But I’m here today to admit to the world that I, Matt Fitzpatrick, listen to Howard almost every morning; though I don’t do it for the smut, the crazy guests, or the “wack pack.” I do it because Stern is truly a master of his craft. He knows how to use most forms of media to promote his personal brand and keep...
read moreMosaic Restaurant Foursquare Promotion
Client: Mosaic Project: Social Media Campaign Platform: Foursquare Date: Spring 2010 Scorch was tasked with bringing consumers to Mosaic Lounge, with two goals in mind: 1.) Increased foot traffic and bustle in the Lounge, and 2.) Having them try Mosaic’s signature drink – the Fresh Fruit Mojito. Scorch created a promotion utilizing the geo-location social media platform Foursquare. During the month of May, each time a patron checked in at Mosaic on Foursquare, they received a free Fresh Fruit Mojito. The “mayor” of Mosaic on May 31 received a special prize...
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