America SCORES Record Breaking Weekend
The Great St. Louis Soccer Dribble took place at Robert R. Hermann Soccer Stadium on Saturday, September 10, 2011 at Saint Louis University in the heart of Midtown. A grand total of 428 dribblers and countless spectators participated to break the world record. Mayor Francis Slay, @Mayor Slay on Twitter, was the honorary chair and Bill McDermott was the vibrant MC. Each participant received an event t-shirt, ball and tickets to the SLU vs. Akron soccer game the same evening. Scorch worked with the organization to develop promotional and marketing strategy to increase visibility and grow...
read moreHow It Really Happened: A Scorch Agency Compendium
Let’s put the rumors to rest right now. I can tell you without hesitation that Scorch did not just pop out of the “Great Idea Jack-In-The-Box” as a fully fleshed out, up and running, staffed with the right people, in a cool office, well-respected marketing agency. Four Costco-size bottles of Advil and a case of Tums later, I can personally attest to that. It was a frosty day in January 2009. I had just gotten laid off from my “last” Sr. Art Director position. The economy was tanking and I was joining the ranks of the many talented and creative St Louis folks finding themselves...
read moreSocial Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?” Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of...
read moreBill Gianino’s Traditional Italian
Client: Bill Gianio’s Project: Rebranding Platform: Illustrator Date:...
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