This is Why We Do What We Do

Mike’s Favorite Tweets (and Blog Posts) for The Week: June 5th – June 13th

I was definitely excited at the response to my first Favorite Tweets (and Blog Posts) post and have taken some of the things that I wish I could have done better, or differently, into account this time around. This is a fun opportunity to try some different things with the Scorch blog and to use that trial-and-error to further develop the format of this post series. Ironically, the best feedback that I received on the initial post was via Facebook, about a week later. Well Allison, I have taken part of your advice for now. This installment includes some of my favorite tweets and blog posts,...

Merb’s Candies’ Outdoor Campaigns

Client: Merbs Candies Project: Outdoor Campaign Platform: Billboards Date: 2009 – 2010 Merb’s Candies challenged us to come up with a way to showcase their famous Bionic apples online. Somewhere in the discussion the client asked if we thought creating a billboard was a good idea. Well, who wouldn’t be tempted by a 10’ tall plump caramel-coated, pecan-encrusted beauty of a Bionic apple as they zip by on the highway? We thought this was a great idea and got to work. In less than 24 hours we had the perfect shot. A layout followed, then client approval and it was up...

Case Study: The Gateway Mall Project

Client: The Gateway Mall Project Project: Custom Website Build Platform: WordPress Date: September 2010 The Gateway Mall Master Plan provides the framework for a far-reaching effort to reconstruct, restore, enhance and beautify the Gateway Mall section of downtown St. Louis. Our client had only a brochure to attract the interest of financial support for this highly ambitious project. Scorch Agency partnered with the Gateway Mall Project to translate its existing brochure into an effective online solution. Scorch developed a logo, identity and color palette reflective of City Garden that...