Social Media For Restaurants – It Works!
Many businesses across the country are grapping with the question: “Should we be using social media?” Or maybe they’re asking an even more pointed and inappropriate question: “Should we be trying to sell more product using social media?” Companies that have been sending direct mail pieces, and running print ads, radio ads, even TV ads… they’re asking themselves, “Is social media a space we should be playing in?”
Scorch’s answer (and my own answer) is a big YES! But perhaps the greater question is, “Which of those traditional interruption-based advertising mediums should we be replacing right now with a devoted and concentrated social media engagement strategy?
When it comes to restaurants’ use of social media, AJ Bombers in Milwaukee, WI is just killing it. Joe Sorge, owner, has used social media exclusively to promote his burger joint, and it’s working because of his undying belief in the medium (along with excellent food. Including a burger with peanut butter on it. Don’t argue with me. Eat it once and you’ll know). You would struggle to find a business owner that’s more on top of the tweets swirling around his business than Joe.
An agency like Scorch can help with something like this, and we do an excellent job. Joe has a leg up and he helps himself, because he truly believes in the core principle of what Gary Vaynerchuk calls, “The Thank You Economy.” When I visited AJ Bombers for the second time in a week to conduct my interview, Joe was engaged in conversation at a customer table. I grabbed a beer and chatted with this staff, thinking he might be awhile. I was right – he spent a ton of time chatting up the folks that made their way into his establishment. Joe is hands-on, both online and offline, and the combination is helping AJ Bombers meet with huge success.
Thanks to Joe for talking to me, and thanks for the hospitality when I came in with my family. My daughters loved throwing peanut shells on the floor! Joe, I’ll be back up next summer – see you for a Quad AJ Burger – I can do it!
Buy Joe’s book, TwitterWorks, Restaurant 2.0 Edition.
12 Comments
Leave a Comment
Recent Tweets
- RT @alglatz: rooftop happy hour at @scorchagency. #workdayswag http://t.co/SFM0pgOY
Photostream
Social Media For Restaurants – It Works! http://bit.ly/coyVMQ [ new post on the @ScorchAgency blog ] http://ff.im/pq8sV
This comment was originally posted on Twitter
Chris, you are right on. In some of my restaurant engagements, I have suggested some simple social media and even basic web tools for my clients to use and they work very well. They work very well is the situation you describe and they can catch a viral following.
It’s funny, because the use of social media to interact with customers is not terribly different than what restauranteurs need to be doing IN PERSON – asking people how their meal was, thanking them (especially the regulars), and keeping a sharp eye on operations.
Thanks for coming by, Steve!
Social Media For Restaurants – It Works! | Scorch Agency http://bit.ly/coyVMQ
This comment was originally posted on Twitter
Social Media For Restaurants – It Works! http://bit.ly/bmLLTJ
This comment was originally posted on Twitter
@rizzotees interviews Joe Sorge of @ajbombers about his successes with social media for restaurants. http://bit.ly/coyVMQ
This comment was originally posted on Twitter
Social Media For Restaurants – It Works! http://bit.ly/coyVMQ [ new post on the @ScorchAgency blog ] http://ff.im/pq8sV (via @RizzoTees)
This comment was originally posted on Twitter
@shawscoffee RT Social Media For Restaurants – It Works! http://bit.ly/coyVMQ [ new post on the @ScorchAgency blog ] http://ff.im/pq8sV
This comment was originally posted on Twitter
Some of the most fun I’ve ever had talking about “work”. One of my favorite interviews ever!
Thank you so much for sharing our story with your audience here, the additional exposure is much appreciated Chris and Scorch.
Excited to do some work together soon.
ps – sorry about the pnut mouth
Joe
LMAO we’ll have to send you thru “makeup” for our followup interview!
Do it and do it right! RT @RizzoTees Social Media For Restaurants – It Works! | Scorch Agency http://bit.ly/coyVMQ
This comment was originally posted on Twitter
Social Media For Restaurants – It Works! http://t.co/dCy33jL [ video ] via @scorchagency
This comment was originally posted on Twitter