Mosaic Restaurant Foursquare Promotion

Client: Mosaic

Project: Social Media Campaign

Platform: Foursquare

Date: Spring 2010

Scorch was tasked with bringing consumers to Mosaic Lounge, with two goals in mind: 1.) Increased foot traffic and bustle in the Lounge, and 2.) Having them try Mosaic’s signature drink – the Fresh Fruit Mojito.  Scorch created a promotion utilizing the geo-location social media platform Foursquare.

During the month of May, each time a patron checked in at Mosaic on Foursquare, they received a free Fresh Fruit Mojito.  The “mayor” of Mosaic on May 31 received a special prize – a $100 bar tab.  The promotion was supported by the handbill creative you see to the left. Hundreds of check-ins later, what had we accomplished? The drink had been sampled by hundreds of consumers, those consumers brought friends with them to Mosaic, and the Lounge had a very good month.

Foursquare has quickly become the go-to application for a wide rangeof demographics to share what they like, where they’re at and what

they’re into with their entire social network. It’s a marketing goldmine for

brands that want to get their products top-of-mind with the modern consumer.

For most brands however, Foursquare is not necessarily an easy network to gain traction on. Since you can’t check-in to a product, most brands are holding their breath for someone to figure out how to leverage this technology to achieve their marketing goals. This is where Scorch Agency can help.

Here are the analytics from the promotion:

• 218 public check-ins
• An average of 55 check-ins per week
• Demographic split: 56% men / 44% women
• 10% of check-ins shared on Twitter
• 11% of check-ins shared on Facebook
• Over 200 consumer samplings of Mosaic’s signature summer drink
• Plus many tweets, blog posts, Facebook updates, etc. praising the campaign

Foursquare use is not as widespread as Facebook or Twitter, but still this promotion brought in a very targeted and upscale demographic to the Lounge.

Here was the creative on the back of the handbill (we hate to waste space):

More unique Foursquare promotions to come!