Case Study: The Gateway Mall Project

Client: The Gateway Mall Project

Project: Custom Website Build

Platform: WordPress

Date: September 2010

The Gateway Mall Master Plan provides the framework for a far-reaching effort to reconstruct, restore, enhance and beautify the Gateway Mall section of downtown St. Louis. Our client had only a brochure to attract the interest of financial support for this highly ambitious project.

Scorch Agency partnered with the Gateway Mall Project to translate its existing brochure into an effective online solution. Scorch developed a logo, identity and color palette reflective of City Garden that enabled us to create a vibrant, interactive experience. Integrating AJAX technology and JQuery slideshow capabilities allowed us to add dynamic functionality while still being viewable on mobile devices. This microsite allows visitors of all demographics to easily view all of the features of the proposed Gateway Mall in an intuitive, sleek and modern design. Scorch Agency was excited to work on and create buzz for the project to help transform and revitalize downtown.