SOCIAL + BRAND ACTIVATION
Join conversations authentically with a strategic, always-on approach.
The SCORCH A/B Lab is equipped with forward-thinking strategists and technologically advanced tools to manage every aspect of your brand’s social media presence.
The blog posts exceeded reader subscription rate benchmarks by over 50%
Sponsored Content exceeded client CTR and engagement rate benchmarks by an aggregate 13% and 74%, respectively, and as much as 107% and 235%.
A/B Testing identified key optimisations for improving future media campaign performance,
including a subtle shift in subject placement that increased CTR and engagement by 31%.
Publishing your content is only the beginning.
From crafting platform strategies to building out editorial calendars and managing organic and paid media campaigns, our Integrated Marketing team follows a strategic 4-step process to handle every aspect of your brand’s social media presence.
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Advanced tools tell you not only what your target audience is saying, but why. Paid social ads are created in A/B sets to continually optimize results throughout the life of a campaign.
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From creating custom content to streamlining processes, the A/B Lab is equipped to engage followers and track conversations without missing a beat.
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Now that you’re engaging with your audience and responding quickly to comments, messages and questions, it’s time to focus on growth. That’s where paid media, A/B testing and advocacy capabilities come in.
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Our team continually monitors the success of each social campaign to understand what delivers the highest ROI. Daily reviews, weekly check-ins and monthly strategy sessions keep your brand on track.
From vanity metrics to competitive analysis, the A/B Lab continually monitors and analyzes the performance of organic and paid social media campaigns against set objectives. We dig deeper into analytics to determine how social media efforts impact a brand’s website traffic, customers’ online behaviors and qualified leads. We use these insights to continually refine strategies in order to achieve the highest possible return on your social media investment.
Stop guessing and start growing.